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How K-pop Is Uniting the World at the Winter Olympics

February 23, 2018

It has been 30 years since the Olympics last came to South Korea, and back then Korean pop music had a very different sound. In 1988, Korean radio was all about soft ballads, but K-pop has gone through a transformation and is now an umbrella term for the nation’s unabashedly chart-chasing music industry, with sounds ranging from pop to rock and hip hop to electronic.

The genre has claimed a global fan base, and the music has been a surprise star at the Winter Olympics in Pyeongchang, where athletes have shared tales of their connection to K-pop.

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