Amazon Taps Yo-Yo Ma for a 36 Episode Alexa-Powered Music Series

August 22, 2018

Alongside a major advertising campaign for its Alexa and Amazon Music Unlimited services, the company has just announced a new Alexa experience featuring the renowned cellist, Yo-Yo Ma.

Mr. Ma is the host for 36 short episodes for Alexa users, one that takes them on a journey through the classical compositions of Johann Sebastian Bach and the recently-released album, Six Evolutions — Bach: Cello Suites.  Amazon says the content will be available as an Alexa skill and the Classical Flash Briefing on any Alexa-enabled device.

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