Latin Music Boom Here to Stay

October 25, 2018

Consumer demand for Latin music and the growth of streaming have pushed Latin music to the verge of mainstream – where Spanish-language songs compete with English-language songs on all charts.

“Latin music now travels all over the globe, thanks to new technology,” said Vanessa Jester, senior vice president of finance at Warner Music Latin America. “Thanks to a market that’s now focused on streaming, access to Latin music is not only for Latin Americans, but for everyone who can appreciate and enjoy the rhythms in our music.”

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