Paul McCartney and Emma Stone Stand Up Against Bullying in ‘Who Cares’ Video

December 18, 2018

Paul McCartney released a musical short film starring Emma Stone for his single “Who Cares” as an Apple Music exclusive on Monday. Directed by Brantley Gutierrez and Ryan Heffington, the anti-bullying video was shot entirely on 65mm Kodak Film with Panavision Cameras, and spreads a universally positive message along with colorful details.

Produced by Creative Visions, a non-profit organization that uses the arts and media to ignite social change, McCartney also launched the #WhoCaresIDo campaign based on the song and film.

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