J.W. Pepper Announces Manager of Brand Engagement

EXTON, PA – J.W. Pepper & Son, Inc. recently promoted Celena McAfee to Manager of Brand Engagement. In this new role, she will focus on strategies surrounding customer feedback and engagement. Her department will elicit feedback from internal and external sources, as well as develop and execute social media and content marketing strategies.

“We are excited to have such a capable and creative thinker to lead this division. Celena’s experience with and understanding of our customers will ensure we move forward in sync with our customers’ needs,” said Kathy Fernandes, Pepper’s Chief Marketing Officer.

McAfee has been with the company for 30 years and is carrying on the tradition as a second-generation employee, with her father Johnny McAfee contributing to company success for over 50 years. Celena holds a M.S. in Business Management from Gwynedd-Mercy College and a B.S. in Industrial Design from The University of the Arts and is currently completing her Executive MBA at St. Joseph’s University. 

For more information about this press release, contact Mary Rogelstad at 610-648-0500 x2267 or mrogelst@jwpepper.com.  


About J.W. Pepper & Son, Inc. Founded in 1876, J.W. Pepper & Son, Inc. is the largest sheet music retailer in the world. Pepper recently celebrated its 140th anniversary, honoring 14 decades of customer service and devotion to music and music education. In addition to providing music accessories, various music software products, and music for state contests and music festivals, Pepper also offers choral, band, orchestra, church, classroom, instrumental, piano, and vocal music to directors, teachers, and other professional musicians around the world. The company provides its products and services through its 12 stores across the U.S. and online.

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