Alongside a major advertising campaign for its Alexa and Amazon Music Unlimited services, the company has just announced a new Alexa experience featuring the renowned cellist, Yo-Yo Ma.
Mr. Ma is the host for 36 short episodes for Alexa users, one that takes them on a journey through the classical compositions of Johann Sebastian Bach and the recently-released album, Six Evolutions — Bach: Cello Suites. Amazon says the content will be available as an Alexa skill and the Classical Flash Briefing on any Alexa-enabled device.
