Exton, PA — April 8, 2026 — J.W. Pepper, the world’s largest sheet music retailer, announced the appointment of Steven Steward as Director of School Sales effective March 30, 2026. In this role, Steward will oversee the company’s Account Management Team, ensuring that Pepper continues to support the needs of music educators while driving growth in its core school market.
Steward brings a deep background in serving the music education community through management roles at several major retailers, including Sweetwater, Nick Rail Music, and Music & Arts. His experience spans school service operations, educator support programs, and sales leadership across multiple regions.
“Steven’s understanding of the music education market and his track record of leading high‑performing teams make him an outstanding addition to our leadership group,” said Kathy Fernandes, Chief Sales and Marketing Officer. “His focus on customer experience and educator support aligns perfectly with our mission.”
Throughout his career, Steward has worked closely with band, orchestra, and choral programs, helping schools access print music, instruments, and classroom resources. His leadership at J.W. Pepper will strengthen the company’s ability to support educators with responsive service and tailored solutions.
Steward expressed enthusiasm for the opportunity:
“I’m honored to join a company with such a long history of supporting music educators. I look forward to working with our teams to ensure we’re delivering the service, expertise, and resources that schools rely on every day.”
