Exton, PA — April 7, 2026 — J.W. Pepper, the nation’s leading sheet music retailer, is pleased to announce the appointment of Craig Sternberg as Vice President of Sales and Marketing as of March 30, 2026. Sternberg brings more than 20 years of experience driving revenue growth, sales strategy, and digital marketing across the music industry.
Sternberg has held leadership roles at music technology companies, instrument brands, and entertainment platforms where he built high-performing teams and scaled revenue through both B2B and direct-to-consumer channels. Known for his ability to drive both heritage brand growth and digital transformation, Sternberg delivers results with the expertise and perspective of an authentic musician.
“Craig’s experience and vision strengthen our leadership team,” said Eric King, Chief Financial Officer. “His passion for music education and his ability to connect strategy with execution will help us continue to grow and better serve musicians nationwide.”
Throughout his career, Sternberg has led transformative initiatives, including expanding dealer networks and building strategic collaborations. His appointment underscores J.W. Pepper’s continued commitment to growth, innovation, and service to the music community.
“My career has been defined by one constant: helping musicians at every stage of their journey,” said Sternberg. “J.W. Pepper sits at the intersection of that mission and real scale, and the opportunity to shape the musical lives of millions of students, educators, and performers is one I am absolutely thrilled to step into.”
